Founded by Mahmud Kamani and Carol Kane in 2006, it didn’t take much time for Boohoo to understand the pulse of its customers, and become the pioneer of this new superfast fashion phenomenon. Read all about ultrafast fashion at Ultrafast fashion! The new-age fast fashion conceptĪmongst the ultrafast/superfast fashion biggies, who have managed to mark their presence lately, is this English clothing giant Boohoo.
BOOHOO RUNWAY SHOW SERIES
Now, how much ultrafast fashion is sustainable or not can be discussed in yet another series someday. However, the ultrafast fashion retailers claim to not dispose of large numbers of unworn apparels, as they produce only those number of clothes that are required. The faster a garment is produced, more the clothes are disposed of by consumers – thereby creating massive textile waste. And with no physical stores and dynamic presence all over the web, it’s popular too amongst youth.īut then quite like fast fashion, the new-age variant too seems to be receiving flak for its unsustainable practices. Whatever you might like to call it, but the fact of the matter is that this new-age fast fashion concept is here to stay for some time – after all it is quicker, cheaper and leaner. While some may like to call them superfast fashion biggies, others might refer to them as smart fashion leaders.
That’s the pace at which the fashion world has been moving and don’t be surprised if the current decade gives a new dimension to the fast-growing ultrafast fashion, which has seen the emergence of many fashion e-tail giants like Boohoo, Asos, Shein, Fashion Nova and more in recent times. It was all about fast fashion a decade back, and it’s all about ultrafast fashion now. Boohoo, one of the ultrafast fashion leaders, has 18 million active consumers
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